PROJECT INITIATION: See the Possibilities

In this step, the City’s consultant team works to gather all existing information and meet with local experts to gain additional knowledge. Actions accomplished during this step involve:

  • Establishing a coordination process for gathering information and collaborating with related projects.
  • Reviewing all project documentation, including aerial photographs, other mapping materials, GIS data and previous plans and studies.
  • Creating appropriate base mapping materials suitable for plan development and public engagement.
  • Completing technical analyses of existing baseline and projected market, demographic, traffic and transportation data, and regulatory conditions.
  • Concisely documenting the physical and regulatory strengths, opportunities, constraints and weaknesses.
  • Using this information with input from shareholders and the community to establish the study goals and objectives. The objectives will be used as criteria for the evaluation of downtown themes concepts.

Key Documents

The following collection of documents and links illustrate the efforts of this step in the planning process:

  • Background Document Inventory/Summaries – City staff prepared this inventory and summary of the various plans, projects, analyses, and programs that may be relevant to the downtown area and/or the economic strategies developed through this process. Some key documents have been uploaded to this site. All others are available by contacting City Hall (
  • Downtown Development Moratoria – In addition to the background documents, the City is currently grappling with several emergent issues. To ensure its goals are successful, the City Council has placed temporary moratoria on some specific types of development. The conclusion of the Downtown Plan for SUCCESS! should resolve some of the underlying issues and allow the Council to lift the resulting moratoria.
  • Project Initiation Phase Summary – To better understand current conditions, 15 stakeholder interviews were held where 34 business owners, property owners, downtown users, and city officials participated. Two public workshops were held with a combined attendance of 34 participants. The City also contracted with professional economists and traffic engineers to produce two existing conditions reports. This document includes all of these efforts under 1 cover.